Most men are less than concerned with skin care. "After all, isn't all that skincare stuff for ladies? I'm supposed to look rugged! My skin is resilient, I don't have to worry about my complexion, right?" Wrong!

Although men's skin is thicker and therefore more durable than women's, that doesn't make them immune to signs of aging, which will inevitably begin to show more with each passing year.

For men, skin is already prone to irritation simply from shaving and from their skin's natural oiliness. Not only that, but as a man matures, changes in his testosterone cause his skin to lose elastin, making the skin looser and more prone to wrinkles. Sun damage can also begin to take its toll, leaving a spotty and uneven tone.

Whether you are beginning to experience these issues already or have been mercifully spared thus far, implementing a skincare regimen is the best way to prevent and repair damage. Here you'll discover some skincare secrets to get help repair your skin and maintain your youthful looks.

The Superpower of Skincare: G-Force

AHAVA's research team developed a potent combination of ingredients known to fight signs of aging and invigorate the skin. Its skincare products for men are infused with this blend, called G-Force, giving the skin unprecedented health and energy. Made up of ginkgo, ginseng, green tea and ginger extracts, the G-Force blend soothes and revives troubled skin from the inside out. These nutrients provide comprehensive complexion care, including:

  • Antioxidants: These nutrients increase collagen and prevent wrinkles.
  • Hydrating elements: The natural moisturizers improve the texture and tone of the skin.
  • Anti-inflammatory properties: This soothes and prevents irritation and rashes.

G-force is an incredibly effective and comprehensive skincare combination, giving all-around care for every skin concern you face.

This powerful compound can be found in any AHAVA men's skincare product, but which of these products do you need in your own skincare routine? This overview of skin essentials explains everything you need to know about healthy skin for men, which, in turn, will help you decide which products will be the most beneficial for your complexion.

Cleanse With Confidence

Every skincare regimen begins the same way: cleansing. A cleanser should deeply penetrate pores to eliminate dirt and oil without drying the skin, but too often men's cleansers are harsh and dehydrating. AHAVA Men's Mineral Shower Gel combines G-force power with Dead Sea minerals and plant extracts to create a whole-body cleanser that is both clarifying and moisturizing. This cleanser is the perfect way to bring a refreshing start to the day and give you a jump-start to healthier skin.

A Gentler Way to Shave

Every man is bound to struggle with shaving irritation. If razor burn is a common problem for you, know that it doesn't have to be the norm. AHAVA Foam-Free Shaving Cream conditions and softens beard hair prior to a shave, allowing a closer shave without the inflammation. It also hydrates the skin to ensure your face feels smooth and supple.

For an extra boost of Dead Sea beauty, you can follow your shave with AHAVA Soothing After-Shave Moisturizer. This nourishing, nutrient-rich cream absorbs quickly into the skin, preventing any greasy feeling and keeping your face hydrated and fresher than ever before. Since both these shaving essentials contain the G-force blend, you'll receive a powerful boost of anti-aging and regenerative nutrients as well.

Moisture: The Skin's Fountain of Youth

The best way to prevent and reverse signs of aging is through hydration. Many men neglect moisturizers, but they are the ground on which your skin stands or succumbs to age and thus are crucial for men and women alike. In fact, because men's skin is thicker than women's, you may need an even heavier-duty moisturizer than you originally thought.

AHAVA lotion contains Dead Sea minerals that penetrate even the toughest skin to provide deep moisture. For men with hydration-craving complexions, AHAVA Age Control Moisturizing Cream Broad Spectrum SPF15 provides amino acids, antioxidants and the G-force botanical blend to moisturize, tighten and fight aging from the ground up. In addition, the broad spectrum SPF protects skin from harmful UV exposure, preventing sun damage and premature wrinkles.

It's easy to see why moisturizer is so important for the face, but what about other areas of your body? One of the most used surfaces of the body is also one of the most neglected: your hands. A good men's hand cream is a necessity if you suffer from rough, cracked hands, and AHAVA Men's Mineral Hand Cream is an intensely hydrating, yet non-greasy moisturizer that nourishes even the driest hands. It contains natural ingredients such as the G-force botanicals, along with AHAVA Osmoter™, a powerfully hydrating serum that rejuvenates skin and provides relief to dry skin.

Every man, regardless of age, needs a good skincare regimen to keep his skin nourished and counteract signs of aging. These Dead Sea skin care products are the best place to start in your mission to get the most out of your skin. With this regimen, your skin will regain and maintain its elasticity, hydration and youth. Put some AHAVA G-force in your hands and your skin will stay as young as you feel.